Cody's Blog For Marketing

  Social Listening                                                                      Why I am Interested I chose Instagram as my brand because it's something that I use almost every day and recently it's been in a lot of headlines for having a better pace than Facebook for market growth. Since I am someone who is interested in how brands connect to their users and customers, I want to explore and find out how Instagram is being talked about by others.  Background Instagram is one of the biggest social media platforms in the world in today's world who is owned by the company Meta. They originally launched their site in 2010, and their value proposition has changed over the years. They went from just being a platform for short videos and having conversations with people online, now the platform has expan...

                                                    Why I Chose This Article I picked this article because it mixes pop culture and retail in a fun and creative way. I’ve always liked Stranger Things, so seeing how Target teamed up with the show really caught my attention. It’s more than just selling themed products, they’re creating a cool experience that connects with fans and makes shopping feel exciting. The way they timed everything and made some items exclusive shows how smart marketing can turn a big moment in entertainment into a chance to boost sales and get people talking.                                                           Summary of Article Target is teaming up with Netflix to promote the final...

 Cody's Class Blog October 2nd, 2025     My name is Cody Olheiser, I am a 19-year-old Business Major at Linn Benton. I have always wanted to be involved in sports throughout my entire life and that has brought me to wanting to become a sports marketer. Once I transfer to Oregon State next year, I am going to make my major sports business and management so that I can hopefully fulfill my dream of becoming a sports marketer. Since marketing is a wide category, I knew that enrolling in this marketing class would help me a lot in advancing my skills for marketing and it would help me learn a lot of helpful things that I can use for the future. One of the things that I am most interested in learning about marketing would be consumer psychology and why people have the urge to buy things that they see advertisements for. That also plays into another thing about how to make advertisements more appealing for consumers in a way that makes them have a greater urge to buy the product...